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Market
Advertiser response to TikTok's 60-minute videos by mid-2025
5
Resolution / Starting Odds
Increase in advertising spending on TikTok • 33%
Shift of ad budgets to other platforms • 33%
No significant change in advertiser behavior • 33%
Advertising spend reports and announcements from major brands
Story
TikTok Tests 60-Minute Video Uploads, TechCrunch Reports
May 16, 2024, 03:25 PM
TikTok is testing 60-minute video uploads, a significant shift from its traditional short-form content. This move, reported by TechCrunch on May 16, 2024, aims to allow media companies to post full TV show episodes, positioning TikTok in more direct competition with YouTube. The change is expected to attract more long-form content creators and diversify the platform's offerings.
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Increase in advertising revenue • 33%
No significant change • 34%
Decrease in advertising revenue • 33%
Change in data policies • 25%
No change in policies • 25%
Increase in lobbying efforts • 25%
Public advocacy against similar laws • 25%
Increased engagement • 33%
Decreased engagement • 33%
No significant change • 34%
Increase in user base • 33%
Decrease in user base • 33%
No significant change • 34%
Launch of a similar service • 25%
Acquisition of TikTok or its assets • 25%
No significant change in strategy • 25%
Partnership with other social media platforms • 25%
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Remains within 10% of current levels • 33%
Decreases by more than 10% • 34%
Significant Increase • 33%
Moderate Increase • 34%
No Change or Decrease • 33%
Increase • 33%
Decrease • 33%
Unchanged • 34%
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Increases slightly • 25%
Remains stable • 25%
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Increase in trust • 33%
No significant change • 33%
Decrease in trust • 34%
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No Significant Change • 25%
TikTok Not Operational • 25%
Increase in global user base • 25%
Decrease in global user base • 25%
No significant change in global user base • 25%
Shift in user demographics • 25%