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VisitAdvertising Revenue Response to TikTok's UMG Deal
Increase in advertising revenue • 33%
No significant change • 34%
Decrease in advertising revenue • 33%
TikTok's financial reports or industry financial analysis reports.
UMG, TikTok End Three-Month Dispute with New AI-Protected Licensing Deal
May 2, 2024, 10:10 AM
Universal Music Group (UMG) and TikTok have resolved their three-month-long royalty dispute by reaching a new licensing agreement. This deal ensures the return of UMG's extensive catalog, including top artists like Taylor Swift, Drake, Lady Gaga, and Billie Eilish, to the popular social media platform. The agreement, which includes improved remuneration terms and AI guardrails, marks the end of a standoff that had previously resulted in the removal of UMG's music from TikTok. The resolution is expected to benefit the entire music ecosystem, enhancing both artist exposure and fan experience on TikTok.
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