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Market
Change in the volume of AI-generated content on TikTok by mid-2025
4
Resolution / Starting Odds
Significant Increase • 33%
Moderate Increase • 34%
No Change or Decrease • 33%
TikTok's official usage data or credible digital media analytics platforms
Story
TikTok to Auto-Label AI Content from DALL-E 3, Adobe's Firefly Globally
May 9, 2024, 12:00 PM
TikTok has announced a new measure to enhance transparency and combat misinformation by automatically labeling AI-generated content. This initiative, effective immediately, applies to content uploaded from specific platforms, including those using AI tools like OpenAI's DALL-E 3 and Adobe's Firefly. The social media giant aims to clearly distinguish between real and AI-generated images and videos, especially ahead of elections, by using special watermarks and Adobe's Content Credentials metadata. This move makes TikTok the first global platform to implement such an automatic labeling system for AI-generated content.
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Significant increase • 33%
Moderate increase • 33%
No change • 34%
Increased engagement • 33%
Decreased engagement • 33%
No significant change • 34%
Less than 10% • 25%
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Increases by more than 10% • 33%
Remains within 10% of current levels • 33%
Decreases by more than 10% • 34%
Increases by more than 10% • 33%
Remains within 10% of current levels • 33%
Decreases by more than 10% • 34%
Increases significantly • 25%
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New regulations introduced • 25%
Existing laws enforced more strictly • 25%
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Increase in average video length • 50%
No significant change in average video length • 50%
Increase in user base • 33%
Decrease in user base • 33%
No significant change • 34%
Effective in North America • 25%
Effective in Europe • 25%
Effective in Asia • 25%
Effective in other regions • 25%