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Market
Impact of AI content labeling on TikTok user engagement by mid 2025
4
Resolution / Starting Odds
Increased engagement • 33%
Decreased engagement • 33%
No significant change • 34%
TikTok's public financial reports and user engagement metrics
Story
TikTok Launches Immediate Global Policy to Label AI-Generated Content
May 9, 2024, 12:00 PM
TikTok has announced a new policy, effective immediately, to automatically label artificial intelligence-generated content when it is uploaded from certain platforms. This initiative, which includes the use of special watermarks and Adobe's Content Credentials metadata, aims to clearly distinguish AI-generated images and videos from authentic content. The move, described as a global first, is part of TikTok's efforts to curb misinformation, especially ahead of elections. Notable AI tools mentioned in relation to this policy include OpenAI's DALL-E and Adobe's Firefly.
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Similar markets
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