No significant change in content creators • 50%

Increase in content creators • 50%

Increase in average video length • 50%

No significant change in average video length • 50%

Increased engagement • 50%

Decreased or unchanged engagement • 50%

Shift of ad budgets to other platforms • 33%

No significant change in advertiser behavior • 33%

Increase in advertising spending on TikTok • 33%

YouTube strengthens its long-form content • 33%

Facebook launches similar features • 33%

No significant reaction from competitors • 33%

Music videos • 25%

Documentaries • 25%

Movies • 25%

TV shows • 25%