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Market
Does TikTok's longer video format increase user engagement by end of 2024?
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Resolution / Starting Odds
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Story
TikTok Tests 60-Minute Video Uploads, TechCrunch Reports
May 16, 2024, 03:25 PM
TikTok is testing 60-minute video uploads, a significant shift from its traditional short-form content. This move, reported by TechCrunch on May 16, 2024, aims to allow media companies to post full TV show episodes, positioning TikTok in more direct competition with YouTube. The change is expected to attract more long-form content creators and diversify the platform's offerings.
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