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VisitDoes the 60-minute video feature attract more content creators to TikTok by end of 2024?
Increase in content creators • 50%
No significant change in content creators • 50%
Public reports on TikTok's platform data or statements from TikTok
TikTok Tests 60-Minute Video Uploads, TechCrunch Reports
May 16, 2024, 03:25 PM
TikTok is testing 60-minute video uploads, a significant shift from its traditional short-form content. This move, reported by TechCrunch on May 16, 2024, aims to allow media companies to post full TV show episodes, positioning TikTok in more direct competition with YouTube. The change is expected to attract more long-form content creators and diversify the platform's offerings.
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Less than 100 million • 33%
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Increases by more than 10% • 33%
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Increase in user base • 33%
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Significant increase • 33%
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Increases by more than 10% • 33%
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Increase in average video length • 50%
No significant change in average video length • 50%
Increased engagement • 50%
Decreased or unchanged engagement • 50%
Shift of ad budgets to other platforms • 33%
No significant change in advertiser behavior • 33%
Increase in advertising spending on TikTok • 33%
YouTube strengthens its long-form content • 33%
Facebook launches similar features • 33%
No significant reaction from competitors • 33%