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VisitDoes TikTok's user engagement increase after AI content labeling?
Increase • 50%
Decrease or Stay the Same • 50%
Publicly available TikTok engagement reports or credible digital marketing analytics platforms
TikTok to Auto-Label AI Content from DALL-E 3, Adobe's Firefly Globally
May 9, 2024, 12:00 PM
TikTok has announced a new measure to enhance transparency and combat misinformation by automatically labeling AI-generated content. This initiative, effective immediately, applies to content uploaded from specific platforms, including those using AI tools like OpenAI's DALL-E 3 and Adobe's Firefly. The social media giant aims to clearly distinguish between real and AI-generated images and videos, especially ahead of elections, by using special watermarks and Adobe's Content Credentials metadata. This move makes TikTok the first global platform to implement such an automatic labeling system for AI-generated content.
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Increased engagement • 33%
Decreased engagement • 33%
No significant change • 34%
Yes, it reduced misinformation • 50%
No, it did not reduce misinformation • 50%
Significant increase • 33%
Moderate increase • 33%
No change • 34%
Positive reaction • 50%
Negative reaction • 50%
Effective in North America • 25%
Effective in Europe • 25%
Effective in Asia • 25%
Effective in other regions • 25%
Highly positive • 25%
Somewhat positive • 25%
Neutral • 25%
Negative • 25%
Increase • 50%
Decrease • 50%
Increased engagement • 50%
Decreased or unchanged engagement • 50%
Not Effective • 50%
Effective • 50%
No Change or Decrease • 33%
Moderate Increase • 34%
Significant Increase • 33%
Negative • 33%
Highly Positive • 33%
Neutral • 34%