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Market
Significant increase in TikTok user engagement post-UMG deal?
5
Resolution / Starting Odds
Yes • 50%
No • 50%
Publicly available reports on TikTok's user engagement metrics or statements from TikTok.
Story
UMG, TikTok End Three-Month Dispute with New AI-Protected Licensing Deal
May 2, 2024, 10:10 AM
Universal Music Group (UMG) and TikTok have resolved their three-month-long royalty dispute by reaching a new licensing agreement. This deal ensures the return of UMG's extensive catalog, including top artists like Taylor Swift, Drake, Lady Gaga, and Billie Eilish, to the popular social media platform. The agreement, which includes improved remuneration terms and AI guardrails, marks the end of a standoff that had previously resulted in the removal of UMG's music from TikTok. The resolution is expected to benefit the entire music ecosystem, enhancing both artist exposure and fan experience on TikTok.
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