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Market
Has public perception of TikTok's transparency improved by end of 2024?
5
Resolution / Starting Odds
Improved • 50%
Unchanged/Declined • 50%
Consumer trust and perception surveys from firms like Gallup or Nielsen
Story
TikTok Implements Immediate Auto-Labeling of AI Content with Digital Watermarks
May 9, 2024, 02:50 PM
TikTok has announced a new initiative to automatically label AI-generated content when it is uploaded to the platform from specific platforms. This move, effective immediately, aims to enhance transparency and combat misinformation, particularly ahead of elections. The labels will identify content created on platforms like DALL-E 3 and using Adobe's Content Credentials metadata. This policy, a first for a global video-sharing service, involves using special digital watermarks to make it clear that the content is not real. Additionally, TikTok has joined the Adobe-led content credential coalition.
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Increase in trust • 33%
No significant change • 33%
Decrease in trust • 34%
Increase • 50%
Decrease • 50%
Yes • 50%
No • 50%
Effective • 50%
Ineffective • 50%
Highly effective • 25%
Moderately effective • 25%
Slightly effective • 25%
Not effective • 25%
Majority Support TikTok • 33%
Majority Support U.S. Government • 33%
Mixed/No Clear Majority • 33%
Yes, it reduced misinformation • 50%
No, it did not reduce misinformation • 50%
Mostly Favorable • 33%
Mostly Unfavorable • 33%
Mixed/Neutral • 34%
Increases by more than 10% • 33%
Remains within 10% of current levels • 33%
Decreases by more than 10% • 34%