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What will be the outcome of the UK's CMA objections to Google's ad tech practices by December 31, 2024?
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Resolution / Starting Odds
Google implements changes • 25%
Google is fined • 25%
Google wins appeal • 25%
Other • 25%
Official announcements from the UK's CMA or major news outlets
Story
UK CMA Objects to Google's Ad Tech Practices, Citing Market Dominance
Sep 6, 2024, 09:38 AM
The UK's Competition and Markets Authority (CMA) has raised objections to Google's ad tech practices, alleging that the tech giant has abused its dominant position in the market. The CMA provisionally found that Google restricted competition through its publisher ad server and buying tools, favoring its own ad tech services. Google has responded, stating that it disagrees with the CMA's view and will respond accordingly. Similar concerns have been raised by EU regulators.
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Yes • 50%
No • 50%
No action taken • 25%
Fines imposed • 25%
Policy changes required • 25%
Other outcomes • 25%
Full approval • 25%
Partial approval with conditions • 25%
No approval • 25%
Ongoing review • 25%
Approved without conditions • 25%
Approved with conditions • 25%
Blocked • 25%
Withdrawn by Alphabet • 25%
Yes • 50%
No • 50%
Financial penalty • 25%
Behavioral remedies • 25%
Structural remedies • 25%
No remedy imposed • 25%
No action taken • 25%
Fines imposed on Google • 25%
Fines imposed on Meta • 25%
Fines imposed on both companies • 25%
No action taken • 25%
Partnership modified • 25%
Partnership terminated • 25%
Penalties imposed • 25%
Yes • 50%
No • 50%
Yes • 50%
No • 50%
Google wins • 25%
Google loses • 25%
Settlement reached • 25%
Case withdrawn • 25%