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Will the UK CMA approve Google's revised ad targeting plan by June 30, 2025?
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Resolution / Starting Odds
Yes • 50%
No • 50%
Official announcement from the UK CMA
Story
UK CMA Accepts Google's Commitments to Address Chrome Cookie and Ad-Privacy Plan Concerns
Sep 25, 2024, 04:37 AM
The UK's Competition and Markets Authority (CMA) has accepted commitments from Alphabet's Google to address concerns regarding the proposal to remove third-party cookies and other functionalities from the Chrome browser. Despite these commitments, the CMA has indicated that concerns remain over Google's ad-privacy plan. The CMA will continue to work with Google to address these competition concerns, which have been triggered by Google's revised ad targeting plan. The UK CMA announced this on September 24.
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Yes • 50%
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Yes • 50%
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Yes • 50%
No • 50%
Google implements changes • 25%
Google is fined • 25%
Google wins appeal • 25%
Other • 25%
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Accepts and complies • 25%
Appeals the decision • 25%
Negotiates a settlement • 25%
Other • 25%
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Increase • 25%
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No significant change • 25%
Cannot be determined • 25%
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No action taken • 25%
Fines imposed • 25%
Policy changes required • 25%
Other outcomes • 25%
