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What will be the outcome of the UK CMA's continued work with Google on the ad-privacy plan by September 30, 2025?
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Resolution / Starting Odds
Full approval • 25%
Partial approval with conditions • 25%
No approval • 25%
Ongoing review • 25%
Official announcements from the UK CMA or Google
Story
UK CMA Accepts Google's Commitments to Address Chrome Cookie and Ad-Privacy Plan Concerns
Sep 25, 2024, 04:37 AM
The UK's Competition and Markets Authority (CMA) has accepted commitments from Alphabet's Google to address concerns regarding the proposal to remove third-party cookies and other functionalities from the Chrome browser. Despite these commitments, the CMA has indicated that concerns remain over Google's ad-privacy plan. The CMA will continue to work with Google to address these competition concerns, which have been triggered by Google's revised ad targeting plan. The UK CMA announced this on September 24.
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Google implements changes • 25%
Google is fined • 25%
Google wins appeal • 25%
Other • 25%
No action taken • 25%
Fines imposed • 25%
Policy changes required • 25%
Other outcomes • 25%
Yes • 50%
No • 50%
Yes • 50%
No • 50%
Financial penalty • 25%
Behavioral remedies • 25%
Structural remedies • 25%
No remedy imposed • 25%
Approved without conditions • 25%
Approved with conditions • 25%
Blocked • 25%
Withdrawn by Alphabet • 25%
Yes • 50%
No • 50%
Increase • 25%
Decrease • 25%
No significant change • 25%
Cannot be determined • 25%
Accepts and complies • 25%
Appeals the decision • 25%
Negotiates a settlement • 25%
Other • 25%
Yes • 50%
No • 50%
Yes • 50%
No • 50%
