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Market
Will the UK's CMA impose fines on Google for its ad tech practices by June 30, 2025?
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Resolution / Starting Odds
Yes • 50%
No • 50%
Official announcements from the UK's CMA or financial news outlets
Story
UK CMA Objects to Google's Ad Tech Practices, Citing Market Dominance
Sep 6, 2024, 09:38 AM
The UK's Competition and Markets Authority (CMA) has raised objections to Google's ad tech practices, alleging that the tech giant has abused its dominant position in the market. The CMA provisionally found that Google restricted competition through its publisher ad server and buying tools, favoring its own ad tech services. Google has responded, stating that it disagrees with the CMA's view and will respond accordingly. Similar concerns have been raised by EU regulators.
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Yes • 50%
No • 50%
Yes • 50%
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Yes • 50%
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Yes • 50%
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No action taken • 25%
Fines imposed • 25%
Policy changes required • 25%
Other outcomes • 25%
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Full approval • 25%
Partial approval with conditions • 25%
No approval • 25%
Ongoing review • 25%
Financial penalty • 25%
Behavioral remedies • 25%
Structural remedies • 25%
No remedy imposed • 25%
Yes • 50%
No • 50%