UK CMA Objects to Google's Ad Tech Practices, Citing Market Dominance

Sep 6, 2024, 09:38 AM

The UK's Competition and Markets Authority (CMA) has raised objections to Google's ad tech practices, alleging that the tech giant has abused its dominant position in the market. The CMA provisionally found that Google restricted competition through its publisher ad server and buying tools, favoring its own ad tech services. Google has responded, stating that it disagrees with the CMA's view and will respond accordingly. Similar concerns have been raised by EU regulators.