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What type of remedy will the UK's CMA impose on Google by the end of 2024?
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Resolution / Starting Odds
Financial penalty • 25%
Behavioral remedies • 25%
Structural remedies • 25%
No remedy imposed • 25%
Official announcement from the UK's Competition and Markets Authority
Story
UK Regulator Finds Google Abused Dominant Position in Ad Tech Since 2015
Sep 6, 2024, 10:42 AM
The UK's Competition and Markets Authority (CMA) has provisionally found that Google has abused its dominant position in the digital advertising market since at least 2015. The CMA alleges that Google has used its publisher ad server and buying tools to restrict competition by favoring its own ad tech services. This behavior, according to the CMA, harms thousands of British publishers and advertisers. The regulator's findings come ahead of a significant antitrust trial involving Google in the United States, which is set to begin next week. The CMA's provisional findings add to the growing scrutiny of Google's practices in both Europe and the US.
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Similar markets
Breakup of Google • 25%
Fines exceeding $10 billion • 25%
Restrictions on exclusive agreements • 25%
Other • 25%
Fines • 25%
Operational changes • 25%
Divestments • 25%
Other • 25%
Google implements changes • 25%
Google is fined • 25%
Google wins appeal • 25%
Other • 25%
Google is forced to divest assets • 25%
Google's exclusive deals are terminated • 25%
Google receives a fine without divestment or deal termination • 25%
No significant action taken • 25%
Accepts and complies • 25%
Appeals the decision • 25%
Negotiates a settlement • 25%
Other • 25%
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No • 50%
Yes • 50%
No • 50%
Full approval • 25%
Partial approval with conditions • 25%
No approval • 25%
Ongoing review • 25%
Breakup of Google • 25%
Restrictions on business practices • 25%
Fines • 25%
No significant actions • 25%
Yes • 50%
No • 50%
No action taken • 25%
Fines imposed • 25%
Policy changes required • 25%
Other outcomes • 25%
Accepted without changes • 25%
Accepted with modifications • 25%
Rejected • 25%
Other outcome • 25%