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What will be the primary reason cited by customers for participating in the 'Power Promise' program by January 2, 2025?
2
Resolution / Starting Odds
Range Anxiety Reduction • 25%
Cost Savings • 25%
Environmental Concerns • 25%
Other • 25%
Customer feedback surveys and Ford's official reports
Story
Ford's 'Power Promise' Offers Free Home Chargers and Installation in Industry First
Sep 30, 2024, 12:24 PM
Ford has announced a new initiative called the 'Power Promise' program aimed at boosting electric vehicle (EV) sales and addressing owner concerns. As part of this program, Ford will offer free home chargers and free installation to buyers and lessees of its EVs, including the Mustang Mach-E, F-150 Lightning, and E-Transit Cargo van, from October 1 to December 31. Customers who already have a charger or live in an apartment can opt for a $2,000 incentive instead. This move targets EV-curious buyers and aims to alleviate range anxiety by making home charging more accessible. The program applies to vehicles purchased or leased through January 2, 2024. Ford CEO Jim Farley highlighted that this is an industry first.
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Free Home Charger • 45%
$2,000 Incentive • 45%
No Preference • 10%
Cost savings • 25%
Performance • 25%
Environmental impact • 25%
Other • 25%
Wage increase • 25%
Free Prime membership • 25%
Job stability • 25%
Other • 25%
Improved security • 25%
Increased productivity • 25%
Enhanced interoperability • 25%
Reduced integration costs • 25%
Increased sales • 25%
Improved inventory management • 25%
Better customer support • 25%
More effective advertising • 25%
Yes • 50%
No • 50%
Enhanced Customer Service Management • 25%
Improved IT Service Management • 25%
Operational Efficiency • 25%
Cost Reduction • 25%
Speed of service • 25%
Quality of food • 25%
Cleanliness • 25%
Other • 25%
Speed of simulation • 25%
Ease of integration • 25%
Realism of simulations • 25%
Other • 25%
