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What percentage of eligible customers will choose the $2,000 incentive over home charger installation by January 2, 2025?
3
Resolution / Starting Odds
Less than 20% • 25%
20% to 40% • 25%
40% to 60% • 25%
More than 60% • 25%
Ford's official sales reports and customer feedback data
Story
Ford's 'Power Promise' Offers Free Home Chargers and Installation in Industry First
Sep 30, 2024, 12:24 PM
Ford has announced a new initiative called the 'Power Promise' program aimed at boosting electric vehicle (EV) sales and addressing owner concerns. As part of this program, Ford will offer free home chargers and free installation to buyers and lessees of its EVs, including the Mustang Mach-E, F-150 Lightning, and E-Transit Cargo van, from October 1 to December 31. Customers who already have a charger or live in an apartment can opt for a $2,000 incentive instead. This move targets EV-curious buyers and aims to alleviate range anxiety by making home charging more accessible. The program applies to vehicles purchased or leased through January 2, 2024. Ford CEO Jim Farley highlighted that this is an industry first.
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Yes • 50%
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26-50% • 25%
51-75% • 25%
76-100% • 25%
Less than 1,000 • 25%
1,000 - 5,000 • 25%
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51% to 75% • 25%
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Policy implemented as proposed • 25%
Policy modified to include Tesla • 25%
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Legal or legislative challenge alters policy • 25%
Yes • 50%
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0-25% • 25%
26-50% • 25%
51-75% • 25%
76-100% • 25%
0-5% increase • 25%
6-10% increase • 25%
11-15% increase • 25%
16% or more increase • 25%
Yes • 50%
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Less than 50% • 25%
50% to 75% • 25%
75% to 90% • 25%
More than 90% • 25%