Loading...
Market
How will Google's market share in the UK digital advertising market change by June 30, 2025, following the CMA's decision?
2
Resolution / Starting Odds
Increase • 25%
Decrease • 25%
No significant change • 25%
Data unavailable • 25%
Market share reports from industry analysts or official statistics
Story
UK Regulator Finds Google Abused Dominant Position in Ad Tech Since 2015
Sep 6, 2024, 10:42 AM
The UK's Competition and Markets Authority (CMA) has provisionally found that Google has abused its dominant position in the digital advertising market since at least 2015. The CMA alleges that Google has used its publisher ad server and buying tools to restrict competition by favoring its own ad tech services. This behavior, according to the CMA, harms thousands of British publishers and advertisers. The regulator's findings come ahead of a significant antitrust trial involving Google in the United States, which is set to begin next week. The CMA's provisional findings add to the growing scrutiny of Google's practices in both Europe and the US.
View original story
Similar markets
Increases • 25%
Decreases • 25%
Remains the same • 25%
Insufficient data • 25%
Increase • 25%
Decrease • 25%
No significant change • 25%
Cannot be determined • 25%
Increase by more than 5% • 25%
Decrease by more than 5% • 25%
Change between -5% and 5% • 25%
No significant change • 25%
Increase by more than 5% • 25%
Decrease by more than 5% • 25%
Remain within 5% of current level • 25%
Other • 25%
Yes • 50%
No • 50%
Increase • 25%
Decrease • 25%
Remain the Same • 25%
Other • 25%
Increase by more than 5% • 25%
Increase by 0-5% • 25%
Decrease by 0-5% • 25%
Decrease by more than 5% • 25%
Market share decreases significantly • 25%
Market share remains stable • 25%
Market share increases • 25%
Market share data unavailable • 25%
Increase • 25%
Decrease • 25%
Remain the same • 25%
Other • 25%
Increase • 25%
Decrease • 25%
No Change • 25%
Significant Decrease (>10%) • 25%
Yes • 50%
No • 50%