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Market
Performance of TikTok ad business post Symphony AI launch by end of 2024
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Resolution / Starting Odds
Outperforms all • 25%
Outperforms some • 25%
Performs on par • 25%
Underperforms • 25%
Market analysis reports and financial disclosures
Story
TikTok Launches Symphony AI Suite and New AI Assistant to Enhance Advertising
May 22, 2024, 04:55 PM
TikTok has launched a new suite of AI-powered tools called 'Symphony' to enhance its advertising capabilities. The Symphony AI suite allows brands to generate videos, write scripts, and follow trends with minimal effort. The tools focus on AI-powered automation and measurement, making it quicker and easier for marketers to create relevant ads. This move aims to balance human creativity with AI, driving sales and automating much of the advertising process. Additionally, TikTok is launching a new AI assistant.
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Similar markets
Increases by more than 10% • 33%
Remains within 10% of current levels • 33%
Decreases by more than 10% • 34%
Effective in North America • 25%
Effective in Europe • 25%
Effective in Asia • 25%
Effective in other regions • 25%
Highly Positive • 33%
Neutral • 34%
Negative • 33%
Increase in market share • 33%
No change in market share • 33%
Decrease in market share • 33%
Increase in advertising spending on TikTok • 33%
Shift of ad budgets to other platforms • 33%
No significant change in advertiser behavior • 33%
Remains the same • 33%
Increases • 33%
Decreases • 33%
Increase in user base • 33%
Decrease in user base • 33%
No significant change • 34%
Increases by more than 10% • 33%
Remains within 10% of current levels • 33%
Decreases by more than 10% • 34%
TikTok gains market share • 33%
Snap gains market share • 33%
Meta gains market share • 34%
Less than 100 million • 33%
Between 100 million and 150 million • 33%
More than 150 million • 33%
Very Positive • 25%
Somewhat Positive • 25%
Neutral • 25%
Negative • 25%
Increased engagement • 33%
Decreased engagement • 33%
No significant change • 34%