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Market
Adoption rate of Symphony AI among advertisers within one year
5
Resolution / Starting Odds
Widely adopted • 25%
Moderately adopted • 25%
Slightly adopted • 25%
Not adopted • 25%
Surveys and reports from digital advertising agencies
Story
TikTok Launches Symphony AI Suite and New AI Assistant to Enhance Advertising
May 22, 2024, 04:55 PM
TikTok has launched a new suite of AI-powered tools called 'Symphony' to enhance its advertising capabilities. The Symphony AI suite allows brands to generate videos, write scripts, and follow trends with minimal effort. The tools focus on AI-powered automation and measurement, making it quicker and easier for marketers to create relevant ads. This move aims to balance human creativity with AI, driving sales and automating much of the advertising process. Additionally, TikTok is launching a new AI assistant.
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High Adoption • 33%
Moderate Adoption • 34%
Low Adoption • 33%
Below 25% adoption • 25%
25% to 50% adoption • 25%
51% to 75% adoption • 25%
Above 75% adoption • 25%
Widely adopted in tech industry • 33%
Limited adoption to specific sectors • 33%
Minimal adoption • 34%
Above 50% • 25%
30% to 50% • 25%
10% to 29% • 25%
Below 10% • 25%
High adoption (>50% of targeted clients) • 25%
Moderate adoption (25-50% of targeted clients) • 25%
Low adoption (<25% of targeted clients) • 25%
Negligible adoption • 25%
High adoption (>50% of Apple users) • 33%
Moderate adoption (20-50% of Apple users) • 33%
Low adoption (<20% of Apple users) • 34%
Very Positive • 25%
Somewhat Positive • 25%
Neutral • 25%
Negative • 25%
Below 25% • 33%
25% to 50% • 33%
Above 50% • 34%
Increase in AI usage with disclosures • 25%
Decrease in AI usage • 25%
No significant change • 25%
Increase in AI usage without disclosures • 25%
Less than 5% • 25%
5% to 10% • 25%
11% to 20% • 25%
More than 20% • 25%
Below 25% • 25%
25% to 50% • 25%
50% to 75% • 25%
Above 75% • 25%
Below 10,000 users • 25%
10,000 to 50,000 users • 25%
50,001 to 100,000 users • 25%
Over 100,000 users • 25%