TikTok Launches Symphony AI Suite and New AI Assistant to Enhance Advertising

May 22, 2024, 04:55 PM

TikTok has launched a new suite of AI-powered tools called 'Symphony' to enhance its advertising capabilities. The Symphony AI suite allows brands to generate videos, write scripts, and follow trends with minimal effort. The tools focus on AI-powered automation and measurement, making it quicker and easier for marketers to create relevant ads. This move aims to balance human creativity with AI, driving sales and automating much of the advertising process. Additionally, TikTok is launching a new AI assistant.