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Market
Influencer Partnership Levels Post-Revision
5
Resolution / Starting Odds
Increased partnerships • 33%
Decreased partnerships • 33%
No significant change • 34%
Public announcements and major gaming news coverage.
Story
NetEase Apologizes for Restrictive Marvel Rivals Contract, Revises Terms
May 12, 2024, 06:51 PM
NetEase, the developer of Marvel Rivals, faced criticism for including a 'non-disparagement' clause in its contract with content creators, which prohibited them from providing negative reviews of the game. The controversy arose after multiple content creators were asked to sign contracts that required them to refrain from negatively reviewing the game in exchange for access to playtest keys. This clause was highlighted as a significant issue by various gaming news outlets and individual content creators. In response to the backlash, NetEase issued an apology and announced that it is working with content creators to revise the contract.
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Increase in partnerships • 33%
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Increase in partners • 33%
Decrease in partners • 33%
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No impact • 33%
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Termination of major partnerships • 33%
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No significant change in public opinion on cybersecurity • 33%
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TikTok Not Operational • 25%