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Impact on NetEase's brand reputation post-Marvel Rivals controversy by end of 2024
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Brand reputation studies, media analysis, and consumer feedback.
Story
NetEase Apologizes, Revises Contract After Backlash Over Marvel Rivals Review Clause
May 13, 2024, 06:51 AM
NetEase, the developer of Marvel Rivals, has issued an apology and is revising its contract terms following backlash over a 'non-disparagement' clause that prohibited streamers and content creators from giving negative reviews during the game's closed alpha phase. The clause, which required creators to refrain from 'subjective negative reviews,' was widely criticized by the gaming community and media. The controversy began when multiple creators, including prominent streamers, were asked to sign contracts with these restrictive terms to access the playtest of Marvel Rivals. NetEase's response includes working with content creators to revise the contract and ensuring more transparent communication moving forward.
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