Loading...
Market
Global response to game marketing to children by end of 2025
3
Resolution / Starting Odds
Increased regulation • 34%
No significant change • 33%
Voluntary industry reform • 33%
International legal updates, news reports, and official statements from governments
Story
Epic Games Fined €1.125M ($1.2M) for Unfair Practices in Fortnite
May 14, 2024, 12:07 PM
The Netherlands Authority for Consumers and Markets has fined Epic Games €1.125 million ($1.2 million) for using 'unfair commercial practices' aimed at children in Fortnite. The fine was imposed due to deceptive design and direct marketing practices, including 'Get it Now' shop tags and countdown timers, which pressured children into making quick purchases. Epic Games plans to appeal the decision, claiming it contains 'significant factual errors.'
View original story
Similar markets
Many retailers adopt • 33%
Some retailers adopt • 34%
Few retailers adopt • 33%
Increase in support for regulation • 33%
No change in public opinion • 33%
Decrease in support for regulation • 34%
Adopt similar legal strategies • 33%
Refrain from similar actions • 33%
Strengthen international cooperation • 34%
Increased regulations • 33%
Ban on biometric data collection • 33%
No significant change • 34%
Significant changes in multiple regions • 33%
Changes limited to the EU • 33%
No significant changes outside the Netherlands • 33%
Major changes adopted by other developers • 33%
Minor changes adopted by other developers • 33%
No significant changes adopted by other developers • 33%
Increased partnerships • 33%
Decreased partnerships • 33%
No significant change • 34%
Launch of similar features • 25%
Partnerships or acquisitions • 25%
No significant response • 25%
Legal actions • 25%
Increased regulation • 33%
No change in regulation • 33%
Decreased regulation • 34%
Widely adopted • 33%
Moderately adopted • 33%
Poorly adopted • 34%
Protests • 25%
Petitions • 25%
Public campaigns • 25%
No significant actions • 25%
New regulations introduced • 25%
No significant change • 25%
Widespread industry reform • 25%
Increased public awareness only • 25%