TikTok Launches Immediate Global Policy to Label AI-Generated Content

May 9, 2024, 12:00 PM

TikTok has announced a new policy, effective immediately, to automatically label artificial intelligence-generated content when it is uploaded from certain platforms. This initiative, which includes the use of special watermarks and Adobe's Content Credentials metadata, aims to clearly distinguish AI-generated images and videos from authentic content. The move, described as a global first, is part of TikTok's efforts to curb misinformation, especially ahead of elections. Notable AI tools mentioned in relation to this policy include OpenAI's DALL-E and Adobe's Firefly.