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Percentage of TikTok content labeled as AI-generated by end of 2024
5
Resolution / Starting Odds
Less than 10% • 25%
10% to 25% • 25%
25% to 50% • 25%
More than 50% • 25%
TikTok's official data or reports
Story
TikTok to Auto-Label AI Content, Joins Adobe-Led Coalition
May 9, 2024, 03:16 PM
TikTok has announced a new policy to automatically label AI-generated content across its platform, effective immediately. This initiative aims to enhance transparency and combat misinformation by marking AI-generated images and videos with special watermarks, indicating that the content is AI-generated. Notably, this includes content from AI tools like OpenAI's DALL-E and Adobe's Firefly, and from certain platforms. TikTok's move, a first among video-sharing platforms, also involves adopting the Content Credentials system as part of the Adobe-led content credential coalition to further the authenticity of digital content.
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Significant Increase • 33%
Moderate Increase • 34%
No Change or Decrease • 33%
Significant increase • 33%
Moderate increase • 33%
No change • 34%
Highly Positive • 33%
Neutral • 34%
Negative • 33%
Increased engagement • 33%
Decreased engagement • 33%
No significant change • 34%
Increases by more than 10% • 33%
Remains within 10% of current levels • 33%
Decreases by more than 10% • 34%
Increases by more than 10% • 33%
Remains within 10% of current levels • 33%
Decreases by more than 10% • 34%
0-10% increase • 25%
11-25% increase • 25%
26-50% increase • 25%
More than 50% increase • 25%
Positive reaction • 50%
Negative reaction • 50%
Yes, it reduced misinformation • 50%
No, it did not reduce misinformation • 50%
Less than 100 million • 33%
Between 100 million and 150 million • 33%
More than 150 million • 33%
Increase • 50%
Decrease • 50%
Effective in North America • 25%
Effective in Europe • 25%
Effective in Asia • 25%
Effective in other regions • 25%