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VisitWill Keurig Dr Pepper update its K-Cup recyclability claims by March 31, 2025?
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Company press releases and product packaging information
Keurig Dr Pepper to Pay $1.5 Million Fine Over K-Cup Recyclability Claims, SEC Says
Sep 10, 2024, 01:40 PM
Keurig Dr Pepper Inc. has agreed to pay a $1.5 million civil penalty to settle charges from the U.S. Securities and Exchange Commission (SEC) regarding inaccurate statements about the recyclability of its K-Cup pods, the SEC says. The beverage company faced allegations that it misled consumers about the environmental impact of its products.
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Looser Claims • 25%
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Acknowledgement and commitment to change • 25%
Defensive statement • 25%
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Increase • 25%
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Introduces new recyclable K-Cups • 25%
No significant changes • 25%
Both new K-Cups and campaign • 25%
Launches a major environmental campaign • 25%
Outperforms neither • 25%
Outperforms Coca-Cola • 25%
Outperforms PepsiCo • 25%
Outperforms both Coca-Cola and PepsiCo • 25%