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Market
Will Keurig Dr Pepper launch a new Ghost Energy product line by 2025?
3
Resolution / Starting Odds
Yes • 50%
No • 50%
Press releases from Keurig Dr Pepper or product announcements
Story
Keurig Dr Pepper Acquires 60% Stake in Ghost Energy for $990 Million, Remaining 40% by 2028
Oct 24, 2024, 11:28 AM
Keurig Dr Pepper has announced its acquisition of energy-drink maker Ghost for a deal valued at over $1 billion. The agreement involves an initial cash investment of approximately $990 million, which will secure a 60% ownership stake in Ghost. The remaining 40% is expected to be acquired by 2028. This move highlights Keurig's strategy to expand its presence in the energy drink market, with Ghost reportedly experiencing a 20.9% increase in volume over the past year, despite a slight decline in average prices. The financing for the deal will be supported by a new term loan.
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Similar markets
Less than 5% • 25%
5% to 10% • 25%
10% to 15% • 25%
More than 15% • 25%
Yes • 50%
No • 50%
Introduces new recyclable K-Cups • 25%
Launches a major environmental campaign • 25%
Both new K-Cups and campaign • 25%
No significant changes • 25%
Yes • 50%
No • 50%
Yes • 50%
No • 50%
Outperforms Coca-Cola • 25%
Outperforms PepsiCo • 25%
Outperforms both Coca-Cola and PepsiCo • 25%
Outperforms neither • 25%