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Market
What type of response will Coca-Cola issue regarding the health and environmental concerns by October 31, 2024?
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Resolution / Starting Odds
Acknowledgement and commitment to change • 25%
Defensive statement • 25%
No response • 25%
Other • 25%
Press releases or official statements from Coca-Cola
Story
Health Experts Urge Paris 2024 Olympics to Cut Coca-Cola Ties Over Health and Environmental Concerns
Aug 7, 2024, 01:00 PM
Health experts and organizations, including WorldObesity, are urging the International Olympic Committee (IOC) to sever its sponsorship ties with Coca-Cola, citing health and environmental concerns. The push comes ahead of the Paris 2024 Olympics, with critics arguing that Coca-Cola's sponsorship promotes unhealthy sugary drinks, contributing to a global epidemic of poor nutrition and environmental degradation. The company is also under scrutiny for its widespread plastic use. The sponsorship deal is criticized for allowing the company to 'sportswash' its image. A petition to present these concerns to the Olympic Committee is underway, highlighting the need for healthier sponsorships in sports.
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Launches a major environmental campaign • 25%
Both new K-Cups and campaign • 25%
No significant changes • 25%
Stricter Claims • 25%
Looser Claims • 25%
No Change • 25%
Other • 25%
Explore alternative uses • 25%
Improve current production methods • 25%
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Other actions • 25%
Reformulate Products • 25%
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No action taken • 25%
Fine imposed • 25%
Production halted • 25%
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Production halted • 25%
Production continues with modifications • 25%
No changes to production • 25%
Legal challenge initiated • 25%
No action taken • 25%
Fines imposed • 25%
Production halted • 25%
Other • 25%
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