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Market
Which new Prime Video UI feature will be most preferred by users by end of 2024?
2
Resolution / Starting Odds
Content bar • 25%
AI-driven recommendations • 25%
Dedicated tab for free-to-watch content • 25%
Other • 25%
User surveys or feedback collected by Amazon or third-party research firms
Story
Amazon Overhauls Prime Video UI Today to Improve User Experience
Jul 23, 2024, 12:04 PM
Amazon has announced a comprehensive overhaul of its Prime Video user interface today. The updated UI aims to enhance user experience by making it easier for customers to find content to watch. Key features of the redesign include a new content bar, AI-driven recommendations, and a dedicated tab for free-to-watch content. This update addresses long-standing user complaints about the previous interface, which many found frustrating. The new look is expected to help users distinguish content included with Prime, manage subscriptions, and navigate more efficiently.
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Improved navigation • 25%
AI recommendations • 25%
Dedicated free content tab • 25%
Other • 25%
Improved navigation • 25%
Better content discovery • 25%
Ease of finding free content • 25%
No significant improvement • 25%
Less than 50% • 25%
50% to 70% • 25%
70% to 90% • 25%
More than 90% • 25%
Live Sports • 25%
Interactive Ads • 25%
Exclusive Content • 25%
Other • 25%
Yes • 50%
No • 50%
Yes • 50%
No • 50%
Advanced Customization • 25%
Faster Rendering • 25%
More Templates • 25%
Other • 25%
Yes • 50%
No • 50%
Science Fiction • 25%
Fantasy • 25%
Drama • 25%
Action • 25%
Communities • 25%
Jewels • 25%
Hype • 25%
Other • 25%
Text-to-Video Synthesis • 25%
Photo-to-Video Conversion • 25%
Video Editing • 25%
Video-to-Audio Generation • 25%
Sound Search • 25%
AI-Generated Conversational Radio • 25%
Other Existing Features • 25%
None • 25%