Amazon Overhauls Prime Video UI Today to Improve User Experience

Jul 23, 2024, 12:04 PM

Amazon has announced a comprehensive overhaul of its Prime Video user interface today. The updated UI aims to enhance user experience by making it easier for customers to find content to watch. Key features of the redesign include a new content bar, AI-driven recommendations, and a dedicated tab for free-to-watch content. This update addresses long-standing user complaints about the previous interface, which many found frustrating. The new look is expected to help users distinguish content included with Prime, manage subscriptions, and navigate more efficiently.