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What will be the primary reason for increased viewing time on Amazon Prime Video after the new UI update by the end of Q4 2024?
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Resolution / Starting Odds
Improved navigation • 25%
AI recommendations • 25%
Dedicated free content tab • 25%
Other • 25%
User feedback data from Amazon's customer service reports or public surveys
Story
Amazon Launches Major Prime Video UI Update Globally, Eases Finding Free Content
Jul 23, 2024, 12:37 PM
Amazon has launched a major update to its Prime Video user interface globally, aiming to improve the user experience by making it easier to navigate and find content. The overhaul includes a new navigation bar, AI recommendations, and a dedicated tab for free content. The update promises to help users quickly identify what is included with their subscription and what costs extra. The new design is intended to reduce the time users spend scrolling and increase their viewing time. This is the biggest update to Prime Video's user experience in two years, addressing long-standing user frustrations. The improvements were previewed last month in Culver City.
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Content bar • 25%
AI-driven recommendations • 25%
Dedicated tab for free-to-watch content • 25%
Other • 25%
Increase by more than 10% • 25%
Increase by 5-10% • 25%
Increase by less than 5% • 25%
No increase • 25%
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No • 50%
Live Sports • 25%
Interactive Ads • 25%
Exclusive Content • 25%
Other • 25%
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Slightly improved • 25%
No change • 25%
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Less than 5% • 25%
5% to 10% • 25%
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Science Fiction • 25%
Fantasy • 25%
Drama • 25%
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Disney+ • 25%
Netflix • 25%
Amazon Prime Video • 25%
HBO Max • 25%