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How much will the new Prime Video UI increase watch time by end of 2024?
2
Resolution / Starting Odds
Increase by more than 10% • 25%
Increase by 5-10% • 25%
Increase by less than 5% • 25%
No increase • 25%
Amazon's internal metrics or third-party research reports
Story
Amazon Overhauls Prime Video UI Today to Improve User Experience
Jul 23, 2024, 12:04 PM
Amazon has announced a comprehensive overhaul of its Prime Video user interface today. The updated UI aims to enhance user experience by making it easier for customers to find content to watch. Key features of the redesign include a new content bar, AI-driven recommendations, and a dedicated tab for free-to-watch content. This update addresses long-standing user complaints about the previous interface, which many found frustrating. The new look is expected to help users distinguish content included with Prime, manage subscriptions, and navigate more efficiently.
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Similar markets
Yes • 50%
No • 50%
Yes • 50%
No • 50%
Improved navigation • 25%
AI recommendations • 25%
Dedicated free content tab • 25%
Other • 25%
Less than 50% • 25%
50% to 70% • 25%
70% to 90% • 25%
More than 90% • 25%
Less than 5% • 25%
5% to 10% • 25%
10% to 15% • 25%
More than 15% • 25%
Less than 10 minutes • 25%
10 to 20 minutes • 25%
20 to 30 minutes • 25%
More than 30 minutes • 25%
Improved navigation • 25%
Better content discovery • 25%
Ease of finding free content • 25%
No significant improvement • 25%
Yes • 50%
No • 50%
Less than 10% • 25%
10% to 20% • 25%
20% to 30% • 25%
More than 30% • 25%