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Market
Will Amazon Prime Video's new UI update lead to a 10% increase in user engagement by the end of Q3 2024?
2
Resolution / Starting Odds
Yes • 50%
No • 50%
Publicly available user engagement statistics from Amazon's quarterly report or press release
Story
Amazon Launches Major Prime Video UI Update Globally, Eases Finding Free Content
Jul 23, 2024, 12:37 PM
Amazon has launched a major update to its Prime Video user interface globally, aiming to improve the user experience by making it easier to navigate and find content. The overhaul includes a new navigation bar, AI recommendations, and a dedicated tab for free content. The update promises to help users quickly identify what is included with their subscription and what costs extra. The new design is intended to reduce the time users spend scrolling and increase their viewing time. This is the biggest update to Prime Video's user experience in two years, addressing long-standing user frustrations. The improvements were previewed last month in Culver City.
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Similar markets
Increase by more than 10% • 25%
Increase by 5-10% • 25%
Increase by less than 5% • 25%
No increase • 25%
Yes • 50%
No • 50%
Less than 5% • 25%
5% to 10% • 25%
10% to 15% • 25%
More than 15% • 25%
Content bar • 25%
AI-driven recommendations • 25%
Dedicated tab for free-to-watch content • 25%
Other • 25%
