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Which major Canadian advertiser will be the first to announce a significant reduction in Google ad spend by the end of 2024?
3
Resolution / Starting Odds
Rogers Communications • 25%
Bell Canada • 25%
Telus • 25%
Other • 25%
Public announcements, press releases, or news articles
Story
Google ($GOOGL) to Implement 2.5% 'Canada DST Fee' on Canadian Ads Starting October 2024
Aug 1, 2024, 11:19 PM
Google ($GOOGL) has announced that it will implement a 2.5% surcharge on ads served in Canada starting October 1, 2024. This new fee, referred to as the 'Canada DST Fee,' is a response to the Canadian Liberal government's recently enacted digital services tax. The surcharge is intended to cover part of the costs associated with this new legislation. The 2.5% fee will be applied to all ads served in Canada, impacting advertisers who use Google's platform.
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