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What will be the percentage change in Google's Canadian ad revenue in Q4 2024 compared to Q3 2024?
3
Resolution / Starting Odds
Increase by more than 5% • 25%
No significant change (within ±5%) • 25%
Decrease by 5-10% • 25%
Decrease by more than 10% • 25%
Google's quarterly financial reports
Story
Google ($GOOGL) to Implement 2.5% 'Canada DST Fee' on Canadian Ads Starting October 2024
Aug 1, 2024, 11:19 PM
Google ($GOOGL) has announced that it will implement a 2.5% surcharge on ads served in Canada starting October 1, 2024. This new fee, referred to as the 'Canada DST Fee,' is a response to the Canadian Liberal government's recently enacted digital services tax. The surcharge is intended to cover part of the costs associated with this new legislation. The 2.5% fee will be applied to all ads served in Canada, impacting advertisers who use Google's platform.
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Similar markets
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