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Which major digital advertising company will shift a significant portion of its budget to Google's new user choice experience by the end of 2024?
2
Resolution / Starting Odds
Facebook • 25%
Amazon • 25%
Microsoft • 25%
Other • 25%
Official announcements or financial reports from major digital advertising companies
Story
Google Reverses Plan to Phase Out Third-Party Cookies in Chrome, Introduces User Choice
Jul 22, 2024, 08:59 PM
Google has announced a major reversal in its plans to phase out third-party cookies in its Chrome browser. After four years of efforts, delays, and disagreements with the advertising industry, Google will now introduce a new experience in Chrome that allows users to make informed choices about their web browsing and adjust that choice at any time. This decision follows the acceptance of Google's commitments by the UK's Competition and Markets Authority (CMA). The new approach will focus on privacy-preserving alternatives via the Privacy Sandbox APIs. Google's decision has been influenced by feedback from digital advertising companies and regulators, who have expressed concerns about the impact of removing third-party cookies on online privacy and ad personalization.
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Similar markets
Google adopts similar changes • 25%
Amazon adopts similar changes • 25%
Microsoft adopts similar changes • 25%
None of the above adopt similar changes • 25%
Facebook • 25%
Amazon • 25%
Microsoft • 25%
Other • 25%
Rogers Communications • 25%
Bell Canada • 25%
Telus • 25%
Other • 25%
Unilever changes policy • 25%
Mars changes policy • 25%
CVS Health changes policy • 25%
None change policy • 25%
Omnicom-Interpublic • 25%
WPP • 25%
Publicis Groupe • 25%
Other • 25%
Increase by more than 10% • 25%
Increase by up to 10% • 25%
No significant change • 25%
Decrease • 25%
Yes • 50%
No • 50%
Google • 25%
Amazon • 25%
Meta (Facebook) • 25%
Other • 25%
Google • 25%
Meta • 25%
Trade Desk • 25%
Other • 25%
Significant changes • 25%
Moderate changes • 25%
Minor changes • 25%
No changes • 25%