Google ($GOOGL) to Implement 2.5% 'Canada DST Fee' on Canadian Ads Starting October 2024

Aug 1, 2024, 11:19 PM

Google ($GOOGL) has announced that it will implement a 2.5% surcharge on ads served in Canada starting October 1, 2024. This new fee, referred to as the 'Canada DST Fee,' is a response to the Canadian Liberal government's recently enacted digital services tax. The surcharge is intended to cover part of the costs associated with this new legislation. The 2.5% fee will be applied to all ads served in Canada, impacting advertisers who use Google's platform.