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Market
Will any major Canadian advertiser announce a significant reduction in Google ad spend by the end of 2024?
3
Resolution / Starting Odds
Yes • 50%
No • 50%
Public announcements, press releases, or news articles
Story
Google ($GOOGL) to Implement 2.5% 'Canada DST Fee' on Canadian Ads Starting October 2024
Aug 1, 2024, 11:19 PM
Google ($GOOGL) has announced that it will implement a 2.5% surcharge on ads served in Canada starting October 1, 2024. This new fee, referred to as the 'Canada DST Fee,' is a response to the Canadian Liberal government's recently enacted digital services tax. The surcharge is intended to cover part of the costs associated with this new legislation. The 2.5% fee will be applied to all ads served in Canada, impacting advertisers who use Google's platform.
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Similar markets
Yes • 50%
No • 50%
Significant restructuring • 25%
Minor adjustments • 25%
No change • 25%
Other impact • 25%
Complies fully • 25%
Negotiates partial compliance • 25%
Fights in court • 25%
Other response • 25%
Google sells two ad services • 25%
Google pays financial penalties • 25%
Lawsuit dropped • 25%
Other outcome • 25%
Boycott Google • 25%
Demand policy change • 25%
Continue as usual • 25%
Other • 25%
Evenly among all outlets • 25%
Based on outlet size • 25%
Based on outlet influence • 25%
Other distribution method • 25%
Significant growth (over 10%) • 25%
Moderate growth (5-10%) • 25%
Minimal growth (under 5%) • 25%
No growth or decline • 25%
Yes • 50%
No • 50%
Facebook • 25%
Amazon • 25%
Microsoft • 25%
Other • 25%