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Which major beverage company will first adopt UBC's microplastic detection device by December 31, 2024?
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Resolution / Starting Odds
Starbucks • 25%
PepsiCo • 25%
Nestlé • 25%
Other • 25%
Official announcements from beverage companies
Story
UBC Researchers Develop Device to Detect Microplastics in Coffee
Aug 28, 2024, 01:35 AM
Researchers at the University of British Columbia (UBC) have developed a new device capable of detecting microplastics in beverages such as coffee. This innovation addresses growing concerns about microplastic consumption, highlighted by a 2019 study from WWF and the University of Newcastle, which estimated that people ingest approximately 5 grams of plastic weekly. The device, featured in ACS Sensors, can deliver results in minutes, offering a quick and efficient method to assess microplastic content in drinks.
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Procter & Gamble • 25%
Unilever • 25%
Nestle • 25%
Johnson & Johnson • 25%
Yes • 50%
No • 50%
Google • 25%
Amazon • 25%
Microsoft • 25%
Other • 25%
ExxonMobil • 25%
Chevron • 25%
BP • 25%
Shell • 25%
Introduces new recyclable K-Cups • 25%
Launches a major environmental campaign • 25%
Both new K-Cups and campaign • 25%
No significant changes • 25%
Yes • 50%
No • 50%
Coca-Cola • 25%
PepsiCo • 25%
Unilever • 25%
Procter & Gamble • 25%
Yes • 50%
No • 50%
Acknowledgement and commitment to change • 25%
Defensive statement • 25%
No response • 25%
Other • 25%
Yes • 50%
No • 50%
Yes • 50%
No • 50%