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Will the IOC sever its sponsorship ties with Coca-Cola by the end of 2024?
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Official announcements from the International Olympic Committee (IOC)
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Health Experts Urge Paris 2024 Olympics to Cut Coca-Cola Ties Over Health and Environmental Concerns
Aug 7, 2024, 01:00 PM
Health experts and organizations, including WorldObesity, are urging the International Olympic Committee (IOC) to sever its sponsorship ties with Coca-Cola, citing health and environmental concerns. The push comes ahead of the Paris 2024 Olympics, with critics arguing that Coca-Cola's sponsorship promotes unhealthy sugary drinks, contributing to a global epidemic of poor nutrition and environmental degradation. The company is also under scrutiny for its widespread plastic use. The sponsorship deal is criticized for allowing the company to 'sportswash' its image. A petition to present these concerns to the Olympic Committee is underway, highlighting the need for healthier sponsorships in sports.
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