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Market
Performance of New Ad-Targeting Technology by Mid-2025
2
Resolution / Starting Odds
Significantly more effective than existing tools • 33%
About the same effectiveness as existing tools • 34%
Less effective than existing tools • 33%
Performance reports published by Dotdash Meredith or independent ad technology review platforms
Story
OpenAI, Dotdash Meredith Ink Deal to Train AI, Develop New Products
May 7, 2024, 02:59 PM
OpenAI has signed a significant content licensing agreement with Dotdash Meredith, one of the largest digital publishers in the U.S., to enhance its AI models. This partnership will allow OpenAI to use Dotdash Meredith's extensive archive to train its algorithms. Additionally, the deal includes a strategic partnership to develop new products, including advancements in ad-targeting technology with Dotdash's tool, D/Cipher. The collaboration aims to integrate content from notable publications like People and Food & Wine into OpenAI's ChatGPT, facilitating more accurate and diverse AI responses.
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Advertising tools • 25%
Content management tools • 25%
Data analytics tools • 25%
Other innovative digital tools • 25%
Outperforms Google • 25%
Outperforms Facebook • 25%
Outperforms Amazon • 25%
Underperforms All • 25%
3D Images • 25%
AI Branding Tools • 25%
Ads Data Manager • 25%
AI-generated Search Ads • 25%
Increase by more than 5% • 25%
Decrease by more than 5% • 25%
No significant change • 25%
Decrease by less than 5% • 25%
Significantly Improved • 25%
Moderately Improved • 25%
Slightly Improved • 25%
No Improvement • 25%
Significantly effective (>15% growth) • 33%
Moderately effective (5-15% growth) • 33%
Ineffective (<5% growth) • 34%
Advanced AI functionalities • 25%
Improved user interface • 25%
Enhanced data security features • 25%
Integration with other software services • 25%
Highly effective in enhancing privacy • 33%
Moderately effective • 33%
Ineffective • 34%
More Effective • 25%
Equally Effective • 25%
Less Effective • 25%
No Clear Difference • 25%
Highly effective • 33%
Moderately effective • 33%
Ineffective • 34%