Industry analytics and Google's user engagement reports

Google Integrates AI in Shopping Ads, Enables 3D Images, AI Branding Tools, and Ads Data Manager

May 21, 2024, 04:04 PM

Google is making significant advancements in its advertising capabilities by integrating AI technologies. The company has rolled out immersive, AI-powered shopping ads and is enabling retailers to include 3D images in these ads. Additionally, Google is offering merchants new brand profiles and AI branding tools. A new breed of online ads will allow brands to pay Google to show how items of clothing would look on different skin tones and body types using AI-generated images. Google is also testing the integration of ads into AI-generated search answers and overviews, aiming to adapt its revenue streams to the age of generative AI. Furthermore, Google's PMax upgrade allows for mass AI creative asset production, enhancing the efficiency and creativity of ad campaigns. The Ads Data Manager is now available to all, and Google has also advanced visual storytelling for YouTube, Discover, and Gmail.