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Market
Effectiveness of Reddit's ad policy on user privacy by mid-2025
5
Resolution / Starting Odds
Highly effective in enhancing privacy • 33%
Moderately effective • 33%
Ineffective • 34%
Surveys or studies from credible privacy advocacy groups or digital consumer behavior studies
Story
Reddit Tightens Data Use Policies, Projects $60M in 2024 Licensing Revenue
May 9, 2024, 04:51 PM
Reddit has introduced a series of new policies aimed at tightening control over the use of its data. The policies include a prohibition on sending advertisements to users without their consent and a restriction on AI data licensees from utilizing deleted posts or comments. Additionally, Reddit now mandates that the use of its public data must be governed by a contract. The company anticipates generating over $60 million in licensing revenue in 2024 from these new regulations.
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Highly effective • 33%
Moderately effective • 33%
Ineffective • 34%
Predominantly Positive • 33%
Mixed • 33%
Predominantly Negative • 34%
Increase in advertising revenue • 25%
Expansion in user base • 25%
Enhancement in product offerings • 25%
Improvement in data analytics capabilities • 25%
Highly Effective • 33%
Moderately Effective • 33%
Ineffective • 34%
Highly effective • 25%
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Slightly effective • 25%
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Full integration in all features • 33%
Partial integration in key features • 33%
Minimal integration • 34%
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Not effective • 34%
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