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Effectiveness of audience referrals in subscription growth by end of 2025
5
Resolution / Starting Odds
Significantly effective (>15% growth) • 33%
Moderately effective (5-15% growth) • 33%
Ineffective (<5% growth) • 34%
subscription growth reports and traffic source analysis
Story
The Atlantic and Vox Media Sign Multi-Year Licensing and Product Deals with OpenAI
May 29, 2024, 03:00 PM
The Atlantic and Vox Media have both signed multi-year licensing and product deals with OpenAI. These agreements will allow OpenAI to license archived content from both media companies to train its AI models. The Atlantic plans to launch an experimental microsite called 'Atlantic Labs' to explore the use of AI in journalism. Vox Media's content, including articles from New York Magazine, Vox, Vulture, and The Verge, will be integrated into OpenAI's products to enhance ChatGPT's output and improve news discoverability. The deals, described as multi-faceted agreements, aim to develop innovative products for audiences and advertising partners, leveraging OpenAI's technology. Additionally, Vox Media will receive brand attribution and audience referrals as part of the partnership.
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