Loading...
Market
McDonald's primary recovery strategy post E. coli outbreak by 2024?
2
Quarter Pounder•Colorado•CDC•Food and Drug Administration•FDA•Quarter Pounders•Taylor Farms•California•Taylor Fresh
Resolution / Starting Odds
Increased marketing efforts • 25%
Improved food safety measures • 25%
Menu changes • 25%
Other • 25%
Official statements from McDonald's and industry analysis reports
Story
McDonald's Invests Over $100 Million After E. Coli from Onions Kills One, Sickens 104
Nov 16, 2024, 04:42 PM
McDonald's is investing over $100 million on marketing and support to boost restaurant sales and assist franchisees after an E. coli outbreak linked to its Quarter Pounder burgers sickened at least 104 people across 14 states and resulted in one death in Colorado. The U.S. Centers for Disease Control and Prevention (CDC) and the Food and Drug Administration (FDA) reported Wednesday that 14 new illnesses were linked to the outbreak, bringing the total to over 100 cases. The outbreak has been tied to slivered onions on the Quarter Pounders, with Taylor Farms in California, the supplier of these onions, recalling the products potentially linked to the contamination. A consumer class action alleged that Taylor Fresh failed to inform customers about the risk of E. coli in its products. The investments include $65 million that will go directly to the hardest-hit franchises to accelerate recovery and lure customers back.
View original story
Similar markets
New food safety protocols • 25%
Menu changes • 25%
Supplier changes • 25%
No major changes • 25%
Recall affected onions • 25%
Change onion supplier • 25%
Menu change for Quarter Pounders • 25%
No significant action • 25%
Change onion supplier • 25%
Implement new testing protocols • 25%
Introduce new food safety training • 25%
Other • 25%
Recall of affected products • 25%
Change in supplier • 25%
Improved food safety protocols • 25%
No significant actions taken • 25%
Enhanced onion sourcing protocols • 25%
New supplier partnerships • 25%
Increased food safety audits • 25%
No new measures introduced • 25%
Taylor Farms • 25%
Dole Food Company • 25%
Fresh Express • 25%
Other • 25%
Complete removal of onions • 25%
Temporary removal of onions • 25%
Introduction of new safety measures • 25%
No changes • 25%
Introduce new safety measures • 25%
Launch a marketing campaign • 25%
Change suppliers • 25%
Combination of actions • 25%
Yes • 50%
No • 50%
Improved • 25%
No Change • 25%
Slightly Worsened • 25%
Significantly Worsened • 25%
