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Market
How will McDonald's brand perception change after E. coli outbreak by end of 2024?
1
Resolution / Starting Odds
Improved • 25%
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Significantly Worsened • 25%
Publicly released survey results or market research reports
Story
McDonald’s Links Deadly E. Coli Outbreak to Salinas-Based California Onions
Oct 24, 2024, 09:45 PM
McDonald’s has identified onions sourced from a California-based produce company as the cause of a deadly E. coli outbreak linked to its restaurants. The outbreak has raised significant health concerns, prompting the fast-food giant to issue a recall of the affected onions. Health officials are investigating the situation, which has implications for food safety standards and consumer trust in the brand. The California grower, located in Salinas, is under scrutiny as the source of the contaminated onions, which have been associated with food poisoning cases among customers. McDonald’s has communicated the link to the public and is taking steps to address the issue.
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Similar markets
Improves • 25%
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No data available • 25%
New food safety protocols • 25%
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Complete removal of onions • 25%
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Contaminated onions confirmed • 25%
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Recall of affected products • 25%
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