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Market
How will Google's digital advertising market share change by end of 2025 as a result of the DOJ antitrust trial?
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Story
Google Faces Second Antitrust Trial Over Ad Business on September 9
Sep 9, 2024, 01:29 AM
Alphabet's Google is set to face its second antitrust trial on September 9, where the U.S. Department of Justice (DOJ) will challenge the company's digital advertising business. The DOJ alleges that Google's advertising practices harm news publishers and stifle competition in the online advertising technology market. The trial, which will take place in Alexandria, Virginia federal court, is part of the Biden administration's broader effort to regulate Big Tech. A victory for the DOJ could potentially lead to the breakup of Google's ad tech empire, which is a significant part of the $700 billion global digital ad market.
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