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What will be the impact of the 2024 DOJ antitrust trial on Google's market share in digital advertising by the end of 2024?
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Story
Google Faces DOJ Antitrust Trial Over Ad Practices Next Week
Sep 4, 2024, 12:35 PM
Alphabet's Google is set to face a second antitrust trial next week, initiated by the U.S. Department of Justice (DOJ). The trial will scrutinize Google's digital advertising practices, which prosecutors argue harm news publishers. The case aims to challenge how Google monetizes advertising and could potentially overturn the Trinko precedent, establishing a new 'duty to deal'. A leaked 2007 DoubleClick pitch deck is expected to play a central role in the proceedings. Additionally, the trial will address issues related to Google's search dominance and ad tech.
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